Hifidelics

 


MUSIC MADE BEAUTIFUL

 

Hifidelics is a platform that allows independent musicians to release limited-edition vinyl (single, ep, lp) in their own creative packaging, while getting their fans involved with the process using crowdsourcing (aka “fan-funding“) and behind-the-scenes updates from the artists. It’s designed to not only help artists create and deliver a rare, special release; but also to develop a memorable experience for music fans that they can associate with the record for a long time to come.

 Crowdsourcing Aesthetic Vinyl Records

Largely inspired by Imogen Heap’s process she used to engage her fans, Trent Reznor’s marketing formula and an awesome CD release from an electronic artist called Moldover, we set out to develop an application that both artists and record labels can utilize to release a small amount of very special vinyl records. The goal for the record, itself, is for artists to come up with their own packaging and design concept without limitations; almost like a musical piece of art. We want music fans to salivate just at thought of getting their hands on a limited copy.

One of the great things about crowdsourcing is the emotion and the experience that is created for supporters/fans. Artists can not succeed without them and to be sure there is a memorable experience for fans and early supporters we created a ‘Journal’ feature we strongly encourage artists to use. It’s a digital diary, of sorts, where artists can keep their fans regularly updated with photos, videos and entries of the story behind the record. This can include studio footage, writing of the song(s), rehearsal, artwork or even crazy antics. We strongly encourage artists to read about how Imogen Heap did it for ideas.

What is the Process?

So what does it take for an artist to go from idea to funding to production? Well, first you should know we’re only striving for the very best music with the most interesting packaging concepts. To help ensure this, we have put a voting algorithm in place that release projects must go through before the funding (or ‘pre-production’) period.

  • Step One – Artist presents their concept/project with an introduction video, copy and photos.
  • Step Two – Artist recruits and encourages their fans to vote on new release project. A certain number of votes will determine interest level and ultimately if they move up to the next step.
  • Step Three – Once artists’ votes nears the amount needed, a representative will begin pricing materials and manufacturing costs to produce (250) units. These costs will ultimately determine the per unit pricing. There is no flat pricing on Hifidelics. It’s strictly on a per release/project basis.
  • Step Four – Now artists are in ‘pre-production’ mode. Once the minimum pre-order goal is reached, production will begin. Pre-order pricing remains in place for fans and supporters until album is complete. This is ‘all-or-nothing’ funding, meaning if a release doesn’t meet the minimum order requirement (or its funding goals) in it’s allotted time frame, it will not be released.
  • Step Five – Once manufacturing and production is complete, available albums (any remaining that weren’t pre-ordered) will raise in price slightly. All pre-orders will begin to go out.

* Note: All releases will be limited to only (250) copies.  From those, (200) copies will be made available through the site.  (25) free copies will be given to the artist and the remaining (25) will be used by Hifidelics for promotions and reviews.

What Makes Us Different?

As mentioned above, Hifidelics utilizes crowdsourcing/fan-funding to raise the funds needed to release this awesome record. So far the million dollar question has been, what makes us different from other similar services?

  • A Different Goal – Although there will be funding goals for each release, our aim isn’t so much to help artists raise funds, but to create and provide a high-quality product of value from the artist for their fans.
  • Creating an Experience – While other similar platforms have updates functions, we are suggesting that artists using Hifidelics should update their album journals frequently and with as much rich content as possible.
  • No Dirty Work – We want artists to focus on communication and the creative side of their release. So we will handle the business side of the release, this includes but not limited to: manufacturing, pricing, production, distribution, shipping, professional design, etc.

If you would like to read further details, please see our full blog post.

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Are you ready to give Hifidelics a shot? You can register HERE for free. Artists can add their band/album project from their personal profile. We also recommend that artists contact us before beginning their campaign to discuss their plans here: hifidelics@gmail.com
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