How Hifidelics Can Work For Artists

Filed under format, marketing, musicians

If you’re just hearing of us for the first time, Hifidelics assists music artists in developing and releasing top quality, professionally designed, limited edition collector’s vinyl releases adorned in aesthetic packaging. One of the biggest obstacles for any indie artist to release their music in a limited and visually stunning format is money, or lack thereof. We have created a platform to eliminate that obstacle, as well as,  guide artists in providing an experience for their fans they will not be forgetting anytime soon. But why on Earth would an artist want to release their music on vinyl with all this new and exciting digital technology readily available, and for a fraction of the cost?

Your fans can get your digital tracks just about anywhere; whether you provide free tracks, they’re purchased, streamed or downloaded illegally. While your music is special, it’s recording is not; nor is acquiring it. This is about creating something special for your fans that they will keep and proudly display for a longtime to come, something in high quality and scarce quantities that cannot be easily duplicated; ultimately giving your fans a reason to buy or support you. So we put a strong emphasis on the packaging and the overall aesthetics of your record. While we will have a professional designer cross the T’s and dot the I’s, it’s the artist that will bring their own packaging design concept to the table. Releasing an ultra-cool record in limited runs helps create demand outside the normal demand for a new release from you, and we want your fans foaming at the mouth to get their hands on your record.

So, how will all this help you and work in your favor? First off, this is another stepping stone in building your brand. In a world where most music fans are quickly scrolling through your images/vidoes, missing your latest posted tracks and/or skipping ahead to the next artist; vinyl stays with your fans, sometimes for many years to come. The beauty of vinyl is that it’s music, art and swag all wrapped into one. No other format can offer that. Secondly, you will build a stronger relationship with your core fanbase throughout your campaign, as well as, create an experience for your fans to remember and associate with your record.  Connecting emotion or a personal experience between your music release and your fans is the biggest success of all! And finally, providing that your Hifidelics campaign was a success, you WILL earn a profit; albeit you will not get rich. We understand it’s not all about the money, but it is a little bit. And part of our goal with Hifidelics is to earn artists a profit. Here are some additonal benefits of releasing a vinyl record with Hifidelics:

  • 100% creative control. In fact, we almost push you to be more creative.
  • It’s another release under your belt, fully funded.
  • A unique, collectible to add to your discography.

Some uses for Hifidelics:

  • To compliment a much wider release (ie: digital, CD, etc.)
  • A teaser for a much wider release.
  • A collector’s release (not available in other formats)
  • Organize a compilation with similar artists.
  • Organize a split record (A side is one artist, B side is another)
  • Test new material or for your solo project.
  • To compliment or cross promote your (non-music) brand.
  • The list goes on! Just let us know your plans & we’ll discuss it further.

Do you need Hifidelics in order to release a vinyl record, or even to raise funds? Absolutely not. However, the dynamics of releasing music in a tangible format, especially records, are quite different nowadays. Anyone can release their music on vinyl. We just want to help you do it right. Each artist/project gets their own A&R representative that will assist and guide artists with their project/release, from start to finish. We urge you to at least try us. Our model is designed to eliminate most of, if not all, the risk involved if you were to do this on your own. You can release any type or style of record at any size, and are not required to release a full 12″ LP. Overall global sales of vinyl continue to rise each year, so now is the perfect time to get some awesome vinyl to your fans. If we still have your attention and you’re interested in learning more, or getting started, please shoot us a message to discuss your plans: hifidelics@gmail.com

 

Recommended reading:

Bob Lefsetz on ‘Emotional Content’

Blueprint for a Hifidelics Campaign

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Sep09

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