How Plugola’s Download Codes Work
Posted by Erik Peterson | Filed under marketing, site news, technology
In the last post, I mentioned how we’re trying a new promotional idea using Twitter, and that any PLUGOLA artists using our free promo feature should supply us with their download codes (obtained in your secure ‘Account’ section after you set your selected tracks to ‘promo’). In the comments section one of our members/musicians, Pal Sheldon, asked if using his download code would enable him to collect email addresses from fans who choose the free method. The answer to that is, not yet (coming soon though). But let me explain a bit how our ‘codes’ feature operates.
Once you have set a song or two(or however many you choose) available for ‘promo’ (or free download) in your “Account”, there will be a link to click to obtain your personal code. If you do not see it, try refreshing the page. More info about setting your songs for ‘promo’ can be found on this earlier blog post. We actually have them set-up in a printable coupon fashion. Although it’s not the prettiest at the moment, you will see what we’re going for. You don’t have to use the coupons, though. You can use your code any way you would like (ie: print, promo material, online, etc.) In order for a fan to download your free music, they will have to register with the site (it’s quick & completely free) using your code. Once they have confirmed their registration (as all members do), they will get an automatic message with instructions to your free music, and they will have free access to your “promo” album. How does this free download process benefit you, as an artist? The fans that take you up on your offer are not just freeloaders.
The idea behind our download codes is to drive fans to YOUR profile, where you’re selling your music and communicating with your audience. Instead of throwing spaghetti at the wall for any takers, we designed PLUGOLA to help artists filter-out the noise and cater to their true fans; the fans that purchase your music and attend live performances. So, at this point and time, you do not get an email adress out of it, but you do get genuinely interested or true fans downloading your music.
June 15th, 2009 at 10:53 pm
[...] section, artists may set any one of their songs to ‘Promo’ and grab their download codes in order to distribute them for [...]