Our Flexi Record Club Project

How would feel about being part of a club where you would be sent a new music single from an up-and-coming artist every month? Each single would arrive in an extremely rare (yet still playable) format that comes with original artwork, available in very limited quantities and can be proudly displayed.

Back in July of this year I was looking for a relatively inexpensive way to get the wheels turning with Hifidelics. If you have ever tried attracting active users to a website (or profile) you know it’s no easy task. If you’re on a shoestring budget, such as us, you must come up with innovative ways to get the word out since a professional advertising/marketing campaign is not an option. My initial thoughts were to find a way to present Hifidelics on a smaller scale, or at least a smaller release-a Hifidelics-lite, if you will. This would be a challenge since I’m not part of an active band myself, so I had to get artists involved.

I thought back to music promotional materials from when vinyl’s golden years and the only thing that stood out to me, and was even remotely similar to Hifidelics, was the flexi-discs that would come in-between the pages of music magazines. However, flexi-discs are super flimsy and I wasn’t imagining any attractive ways in presenting them where they held any real value (until much later of course). After a bit more research I learned about Polish postcards and amazingly I also found a manufacturer that still produces them. I knew little about the postcards before this; I didn’t even know they had an actual name, but I couldn’t have asked for a more perfect format to pursue for this project.

Hifidelics was originally conceived based on Sub Pop’s ‘Singles of the Month‘ Club, where for a one-time fee subscribers would receive one new music single each month. A lot of things happened before we abandoned that aspect of Hifidelics and took it to where it is now, but I always loved the concept of the ‘club’ and I thought this would be the perfect opportunity to bring back to table.

I finally opened Flexi of the Month in late July, updating our blog with as much behind-the-scenes content that’s not completely boring. The participating bands can be found (listened to) here — first flexi-disc, second flexi-disc and the thrid flexi-disc.

Flexi of the Month — Introduction from Hifidelics on Vimeo.

If you would like to literally get your hands on some great, new music and try something different we would love to have you as a subscriber! It’s only $24 for a three-month subscription (shipping included in price) and membership is limited to the number of records produced for each artist, which is only 250. To sweeten the deal even more, we will be donating all proceeds to charity.

Plugola Inc.