SoundOps - Online Mastering
Posted by Erik Peterson | Filed under musicians, technology
A friend of ours, Greg Rollett, recently sent me an email explaining a new project he’s involved in called, SoundOps. It’s online audio mastering and it seems like a good opportunity for any musician going the DIY route. There’s a lot of competition out there and quality is more important than ever, so I thought I would share the press release with you in case this is a service you could use. ~ Erik
Digital music is not the future; it is the now, with record sales numbers for paid downloads and the continued rise of file sharing. Musicians have tools at their disposal to create music at their keyboards and make it available online in seconds for fans to stream, purchase or download for free. The quality of the music in digital downloads is more important than ever where files can lose audio properties even after being added to a media player playlist. Is your music prepared for this digital world?
SoundOps provides a solution for musicians looking to unveil their music and compete with major label artists at an indie budget through online audio mastering. When asked about their unique mastering services, SoundOps co-founder Will Duke said,
“You don’t need more cowbell - you need more control. Once you’re happy with your mix, send it to the team here at SoundOps. With our multiMASTERING, you actually get 3 different studio versions of each song that have been enhanced in different mastering environments so you can pick the one that fits your style. This is not an upgrade - it’s just the way we do it!”
The process is purely digital and secure, as artists upload their mixed .wav files into the Studio Gateway and are instantly connected to the SoundOps experience. In the Studio Gateway, you’ll get real-time updates while you and the other members of your band can chat independently with the mastering engineers to give pointers and receive feedback during the entire post production process. When you get your tracks back, you get to pick the version you use to release to the public and the other 2 are yours to keep if you ever change your mind.
“I have worked with SoundOps on several projects. Their attention to detail and production techniques have helped make my recordings something I am proud of.”
-Corey Crowder - Recording Artist, Tooth & Nail Records/EMI
Through strategic partnerships, SoundOps can also help deliver your newly mastered music to leading innovative outlets to get your songs heard by more fans faster and put some cash in your pocket to pay for gas to get from city to city to show the world your talent!
Grooveshark, a revolutionary music delivery service currently streaming millions of songs every week with their AutoPlay system, has given SoundOps clients direct access to Grooveshark Artists where their music can be played alongside the big boys (and girls). This direct-to-the-consumer approach of personalized radio is a great chance for indie artists to be heard on the same stage as the big boys (and girls).
Josh Bonnain from Grooveshark artists had this to say about the partnership,
“We set out to create Grooveshark Artists with the goal of providing the services artists require in order to have successful careers. Our partnership with SoundOps ensures that artists continue to have the tools they need at their disposal as well as the ability to produce the richest sounding music possible.”
SoundOps has also taken a step to get your music on iTunes, Amazon, Rhapsody and other leading digital distributors through an extensive partnership with WaTunes. WaTunes offers a free and seamless approach for bands to make money from digital distribution, and SoundOps customers will receive custom attention through their network.
“Creating new opportunities for musicians to expand their music careers has always been the cornerstone of WaTunes. With the power of SoundOps’ multiMASTERING technology, we’re now able to offer our customers a unique mastering service that will propel them to sell their music to their fans in higher quality. We’re very excited to be able to work with SoundOps and offer this unique service to our customers.” said Kevin Rivers, Founder and CEO of WaTunes.com.
About SoundOps
SoundOps isn’t just a new mastering studio; it’s a new kind of studio. Co-founders and friends, Will Duke and John Taylor bring a combination of major label connections and underground music wisdom to online mastering.
John, who also started Xadex Studios in 2002 and JTT Studios in 2005, oversees every SoundOps session as head engineer. Will entered the studio world from music marketing.
“Mastering is more than enhancing audio; it gives bands a better chance…makes their music (their hard work) more marketable.”
Both Will and John have said their experiences as recording artists are their greatest qualification to serve their fellow musicians.
“…we knew what we wanted…and it wasn’t available. What would happen if a studio was run by guys who knew what it was like to be a musician on the other side of the sound board? We wanted a better studio, and we believed better music could come out of it – so we designed SoundOps around that idea.”
Contact information
Site: http://www.soundops.com
Blog: http://mastering.soundops.com
Email: studio@soundops.com
Phone: (888) 290-9663
Video: www.youtube.com/watch?v=zIY1gnU6akA
