Your Free-Download Codes on Twitter
Posted by Erik Peterson | Filed under marketing, technology
We’re trying something new on Twitter (new for us) to help promote PLUGOLA artists. You don’t even have to be a member at Twitter to participate. You just have to be willing to try something new.
First, as a Plugola artist, you should be aware that we have a feature where you can allow the song(s) of your choice available for free download for your fans. I know, I know; we don’t have a very good explanation of how this works yet, but we ARE working on some tutorial videos. For the time being, I did a blog post a while back explaining how to set your songs for free download and how to obtain your personal download/coupon code you can freely share with potential fans. It’s a great alternative to passing-out CDs at shows (and cheaper too!) and it also gives you an advantage when marketing your digital music online. This is where Twitter comes in.
Now, I’m not going to go into a detailed explanation of what Twitter is and why you should join if you’re unaware, but it’s basically a very powerful social publishing online platform. In Layman’s terms, think of a cross between; chat, blogging and texting rolled into one and the messages are broadcasted to any number of interested “followers”. It’s quickly becoming the social network of choice among music industry types, as well as the general public; your potential ‘music fans’. It’s not just hype, though. Twitter is the real deal.
Plugola started a Twitter profile called, Music Codes. The idea is to build a follower-base of people interested in discovering fresh, new music. By Plugola artists providing us with their download codes, we can broadcast your offer to a growing number followers. As we all know, everyone likes free music. So if you’re willing to give-up a song or two for free and try a new approach to spreading your music, please send us your code(s).
Include this info:
- Artist Name
- Number of free songs
- Download/Coupon code
…and send to: support[AT]plugo.la or you can message me on the site. My PLUGOLA profile is located here: eRock
April 27th, 2009 at 11:40 pm
Hi. i like this idea
Will we be able to get the email addresses of people who download the free tracks?
This would make it worth while
PAL
April 28th, 2009 at 6:36 pm
At this point, we do not have the site set-up to collect email addresses, but it is a feature coming soon.
I’m glad you mentioned this, though, because I realized we never really explain anywhere how the download codes process works. As I mentioned in the above post, we’re working on some tutorial type videos, but in the meantime I will do a blog post to describe how it all works.
April 28th, 2009 at 7:47 pm
[...] the last post, I mentioned how we’re trying a new promotional idea using Twitter, and that any PLUGOLA artists using our free promo feature should supply us with [...]